Tim Horton’s Yarn-Bombed TimRunner Truck Launches Holiday Sharing, with a Soft Touch
En Route to work today, I was in the line up for my morning Tim’s and noticed their new Holiday themed cups – decked out in a red and white snowflake festooned sweater design. Cute and cozy!(imaginary note to self: will have to work with them on a quilt design for next year’s cup… sure, they’ll take that call!) I then learned that Tim Horton’s took that textile design to a whole other level by wrapping their mobile coffee station (the TimRunner) in a sweater of its own, made from 215,000 yards of yarn! (And, lest you think this is a wasteful display of crafting – that yarn is already off the truck , washed and is being turned into fresh blankets for a shelter donation!)
So, why all of this Holiday hoopla? It has almost become a tradition to snap a selfie with the seasons’ annual cup design to mark “that time of year.” Tim’s decided to help us all make the most of that by offering the hashtag #WarmWishes to include with said selfie-sharing. They will then donate a warm hat for each tagged share to kids in need – up to 10,000 toques!
So – why share the promotional efforts of our nation’s coffee powerhouse? It’s a bit of fibre-art news; stitched wishes, doing good. It’s a story that might even prompt us to ask “what goodness can I share with what I make, sew or quilt?”